{"product_id":"wella-pro-perform-perm-straightening-neutralizer-400g","title":"Wella Pro+ Perform Perm Straightening Neutralizer 400g","description":"\u003ch4 data-end=\"2534\" data-start=\"2038\"\u003eNOTE: You need to use Wella Pro+ Perform Permanent Straightening Cream with this product\u003c\/h4\u003e\n\u003cp data-end=\"2534\" data-start=\"2038\"\u003eWella Perform Perm Straight Neutraliser is the dedicated neutralising step for the Perform Perm Straight permanent straightening system. Designed for professional use, this neutraliser fixes the newly straightened hair structure after application of the Perform Perm Straight creams, helping to lock in long-lasting, sleek results on frizzy, unruly or curly hair. When used as part of the complete system, it supports straight hair that remains smooth and manageable until regrowth appears.\u003c\/p\u003e\n\u003cp data-end=\"2942\" data-start=\"2536\"\u003eThe formula contains Bond Builder and betaine to support the hair structure during the neutralising phase and to help maintain a soft, touchable feel after straightening. Its ready-to-use consistency allows controlled application in salon workflows, while vegan status and the absence of silicones, microplastics and mineral oil align with modern ingredient expectations for professional chemical services.\u003c\/p\u003e\n\u003ch3 data-end=\"2942\" data-start=\"2536\"\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-end=\"3146\" data-start=\"2976\"\u003e\n\u003cstrong data-end=\"3026\" data-start=\"2976\"\u003eSystem neutraliser for permanent straightening\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Fixes the new straight configuration created by Perform Perm Straight creams to deliver long-lasting straight hair.\u003c\/li\u003e\n\u003cli data-end=\"3272\" data-start=\"3149\"\u003e\n\u003cstrong data-end=\"3182\" data-start=\"3149\"\u003eSupports smooth, soft results\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Helps maintain a sleek finish with a soft, touchable feel suitable for everyday wear.\u003c\/li\u003e\n\u003cli data-end=\"3419\" data-start=\"3275\"\u003e\n\u003cstrong data-end=\"3308\" data-start=\"3275\"\u003eBond Builder and betaine care\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Assists in protecting hair structure during neutralising and supports improved hair feel after processing.\u003c\/li\u003e\n\u003cli data-end=\"3595\" data-start=\"3422\"\u003e\n\u003cstrong data-end=\"3452\" data-start=\"3422\"\u003eVegan, streamlined formula\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Contains no animal-derived ingredients and is free from silicones, microplastics and mineral oil to meet common salon policy requirements.\u003c\/li\u003e\n\u003cli data-end=\"3744\" data-start=\"3598\"\u003e\n\u003cstrong data-end=\"3626\" data-start=\"3598\"\u003eReady-to-use consistency\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Requires no dilution, helping to reduce preparation time and application error in busy professional environments.\u003c\/li\u003e\n\u003cli data-end=\"3872\" data-start=\"3747\"\u003e\n\u003cstrong data-end=\"3781\" data-start=\"3747\"\u003eSection-by-section application\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Works with bowl and brush or applicator bottle for even saturation from roots to ends.\u003c\/li\u003e\n\u003cli data-end=\"4057\" data-start=\"3875\"\u003e\n\u003cstrong data-end=\"3913\" data-start=\"3875\"\u003eIntegrated with diagnosis protocol\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Complements pre-service strand testing and hair analysis so stylists can match neutralising to the appropriate Perform Perm Straight cream.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53301957755198,"sku":"4068359039023","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/7689\/5550\/files\/WPN-1.jpg?v=1775995319","url":"https:\/\/hairsupplydirect.com.au\/products\/wella-pro-perform-perm-straightening-neutralizer-400g","provider":"Hair Supply Direct","version":"1.0","type":"link"}