Wella Pro+ Perform Permanent Straightening Cream 400g

NOTE: You need to use Wella Pro+ Perform Perm Straightening Neutralizer with this product

Wella Perform Perm Straight - Long-Lasting Permanent Straightening Cream

Permanent straightening cream for smooth, sleek hair with a soft feel

Wella Perform Perm Straight is a salon-only permanent straightening cream system designed for clients with frizzy, unruly or curly hair who want long-lasting straight results. The cream restructures the hair’s texture to deliver straight, sleek and shiny hair while maintaining a soft, touchable feel. Results last for up to six months or until regrowth appears, making it suitable for clients seeking a sustained reduction in volume and frizz rather than temporary smoothing.

Formulated with Bond Builder technology and betaine, Perform Perm Straight supports the hair fibre during the straightening process to help protect strength and preserve a smooth finish. The range offers three cream variants – Natural, Firm and Soft – so professionals can match the product to the hair’s base condition and texture. The cream works as Step 1 of a system service and must be used with Perform Perm Straight Neutraliser as Step 3 for durable, even results.

Features & Benefits

• Permanent straightening system – Provides long-lasting straight hair with sleek, shiny results that remain until new growth appears, reducing daily heat styling demand.
• Three targeted variants – Natural, Firm and Soft options allow tailored selection based on hair type and texture, from coloured through to resistant hair.
• Bond Builder and betaine care – Helps protect the hair structure during processing while supporting a softer, more touchable finish after straightening.
• Frizz and volume control – Reduces bulk and unruliness on curly or frizzy hair to create a smoother, more manageable silhouette.
• Soft, cosmetic finish – Leaves straightened hair with a refined feel and controlled shine suitable for everyday wear.
• System-based service – Integrates into a defined multi-step protocol with heat application and neutralising to lock in shape and durability.
• Vegan, simplified formula – Contains no animal-derived ingredients and is free from silicones, microplastics and mineral oil to align with modern salon preferences.
• Professional application workflow – Cream consistency allows precise application with bowl and brush on dry hair in controlled sections for even processing.